Writing Samples

 

AMERICAN EXPRESS

Script for media- and internal-facing video outlining member benefits. Communicating key pieces of information via voiceover was critical for brand messaging and legal butt-covering. (Don't worry, I don't make a habit of using the term "butt-covering" in my work.)

BAREMINERALS

This script for a new product video strays a bit from the usual youtube makeup tutorial, allowing me to use a more narrative style. Product points and ingredient story are always critical for the brand, but for this particular story, a little romance and magic sealed the deal.

PERRIER

Perrier teamed up with Flavorpill Media to promote their new flavors of sparkling water. They tapped me to write email and social copy announcing and promoting a sponsored performance at House of Yes in Brooklyn, and a partnership with Uber.

BUXOM

The quippy insta-copy I wrote for Buxom was some of their best performing social copy ever. Here are a few faves from the archives.

CURBED

Curbed, Vox Media's architecture/cities/real estate publication, releases short videos on salient topics through their website, newsletter, youtube, and social media channels. I write scripts and do storyboarding to help the team put together shot lists and steer the stories these videos tell.

ROCKETS OF AWESOME

 

Rockets of Awesome is a subscription box service delivering fun and stylish clothes for awesome kids. They brought me in for a handful of projects including a series of seasonal announcements, transactional emails, and creative strategy for their social channels.

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UNIVERSAL MUSIC GROUP... 

COMING SOON!

This work is not yet live. Just doing some quick name dropping so you know I'm fancy.

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MICROSOFT & THE SPECIAL OLYMPICS... COMING SOON!

This work is not yet live. Just doing some quick name dropping so you know I'm fancy.

WOMEN'S GROOMING

A beloved men's grooming company is quietly developing a women's line and asked me to help them define the new brand's ethos with an inspiring manifesto. Themes of truth and honesty were paramount, along with a lighthearted and friendly tone.

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SPRING

ShopSpring.com brought me on for an SEO copywriting project to improve search ranking for their own site and for their retail partners. I conducted SEO research and wrote 350+ short editor's notes using keywords, describing partner brands to the ShopSpring.com consumer.

THE CAMP DAVID

Milk Studios' The Camp David coworking space was starting from scratch and needed web copy, member info, welcome materials, and more so they could open with clear messaging. I helped them tell their story to prospective members.

CANON

Flavorpill Media needed an exciting invitation to an event hosted in partnership with Canon. They tapped me to whip up a quick paragraph with all the info and energy they needed to get RSVPs. (This is a good example of what I can do in the space of about twenty minutes, when you need to get the email out before close of business.)

MANDUKA

Yoga paraphernalia giant, Manduka, needed fun, descriptive e-comm copy for their new practice tote. I drew on my yogi background to bring them clear product copy with just a little wit. 

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CS ASSOCIATES, INC.... COMING SOON!

 

This work is not yet live. Just doing some quick name dropping so you know I'm fancy.

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HK ARCHITECTS... COMING SOON

This work is not yet live. Just doing some quick name dropping so you know I'm fancy.

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JEWELRY START UP... COMING SOON!

This brand has not yet launched.