LYDIA BERG-HAMMOND

WORK EXPERIENCE

Curbed: Contributing Scriptwriter [Freelance] | October 2017 - present

  • Curbed, Vox Media's architecture/cities/real estate publication, releases short videos on salient topics through their website, newsletter, youtube, and social media channels.
  • I write scripts and do storyboarding to help the team put together shot lists and steer the stories these videos tell.

Rockets of Awesome: Copywriter [Freelance] | September 2017 – November 2017

  • Rockets of Awesome is a subscription box service delivering fun and stylish clothes for awesome kids.
  • I concept and write seasonal email campaigns, social media content, transactional copy, and more, working directly with the Chief Creative Officer and creative team.

OKREAL: Partnerships Manager | June 2017 – present

  • OKREAL (okreal.co) is a resource for women’s career guidance, advice, empowerment, and more.
  • I strategize online content and offline activations, identify and pitch prospective partners, create proposals, negotiate sponsorship agreements, and close biz.
  • Key partners include Jason Wu, Bustle Magazine, Anne Klein, Elomi Lingerie, Campari Group.

ShopSpring.com: SEO Copywriter [Freelance] | July 2017

  • SEO copywriting project to improve ranking for ShopSpring.com and their retail partners.
  • Conducted SEO research and wrote 350+ short editor's notes using keywords, describing partner brands to the ShopSpring.com consumer.

JWALK/Shiseido: Sr Copywriter/Creative Strategist | Sept 2016-May 2017

  • Senior copywriter for digital and print ads, websites, newsletters, internal brand documents and global brand guides, etc. for Buxom Cosmetics and bareMinerals. 
  • Creative strategist, concepting creative campaigns and brand initiatives. 

Virtualize/American Express: Copywriter [Freelance] | Jan 2017

  • Scripted a media-facing American Express promotional video. Worked with the team at the content studio (Virtualize), the agency (PMK), and the client (Amex).

Summit Series: Communications Lead [Freelance] | Nov 2016

  • One part communications strategy, one part event production. I worked closely with the event and programming directors to process and communicate critical information on board the Summit at Sea cruise.
  • Managed a team of three communications controllers to receive and disseminate information to a team of 20+ content managers and the larger Summit team.

Milk Studios/Camp David: Copywriter/Consultant [Freelance] | Aug 2016

  • Wrote web/print copy and consulted on communications strategy for Milk Studios' new coworking space, Camp David.
  • Worked closely with the Managing Director and Project Manager to establish brand voice and copy guidelines across all platforms.

Flavorpill Media: Senior Account Executive | March 2015 – July 2016

  • Worked with media buying agencies to secure RFPs for top national brands.
  • Lead ideation sessions to develop brilliant ideas for custom programs, events, content, influencer campaigns, and partnerships.
  • Designed and created proposals, sales materials for internal and client pitching.
  • Key clients included Airbnb, PayPal, HBO, and Canon.

Wanderlust Festival: Director of Sponsorships | Nov 2009 – March 2015

  • Managed sponsorships Wanderlust’s national series of music and yoga festivals.
  • Developed and pitched sales materials and proposals.
  • Executed on-site event production and activation management for 30 – 60 sponsors at each festival.
  • Managed post-event follow up including post mortems and case study creation. 
  • Key clients included Glaceau, The North Face, General Mills, MillerCoors.

Royal Family Festivals: Sponsor/Vendor Coordinator | May – Sep 2010

  • Sought, secured, and activated sponsors and vendors for the Royal Family Affair three-day music festival.

Whitesmith Entertainment: Assistant Artist Manager | Sep 2008 – Aug 2009

  • Day-to-day management for Amanda Palmer and other music clients. 

Rothbury Music Festival: VIP Experience Manager | July 2008

  • Managed the “Good Life” VIP guest experience, including registration and special events on site.

 

INTERNSHIPS

Nettwerk Music Group | July 2007 - Dec 2007
Learned how to manage bands.

Sony/Columbia Records | Sep 2006 - Dec 2006
Met Beyonce's dad.

Madison House Music | July 2006 - Dec 2006
Learned how to network, be scrappy, and live in New York City.

Stewart Communications PR | Summers 2004 & 2005
Learned about PR and how to be an intern.

 

ADDITIONAL SKILLS

Proficient in Mac, PC, Microsoft Office Suite, etc. (duh) and I love the internet (Google Drive, Calendar, Analytics) a lot (facebook, instagram, twitter, etc.). Experienced with CRMs including Insightly, Basecamp, and SalesForce. 

 

EDUCATION

Northeastern University | Boston, MA
Bachelor of Science, Music Industry/Business | 2008
Summa Cum Laude, Dean's List, National Honors Society, National Merit Commendation